On 24 November 2011, this song became the first Tamil film song to premier on MTV India. The song became the top downloaded song on mobile with 4,100,000 downloads within the first 18 days of release. The song and versions of it account for more than 200 million of YouTube's total views. By the start of 2012, it had crossed 30 million YouTube views. By 30 November 2011, it had more than 10.5 million YouTube views. Soon after its release, the song was played on US radio station KZYX FM by Mister X, on his show, Music Out of Bounds. The song is also a hit among non- Tamils, apparently due to the Tanglish lyrics. Within a week of the official release of the video, it received more than 3.5 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time.
Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011 and was trended for three consecutive days. The video featured Dhanush and Sunder Ramu along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video. The video of the song in the film, 3, was filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The video was recorded by Abinandhan Ramanujam His co-star Shruti Haasan and the director of 3, Aishwarya Rajinikanth are seen listening in the background. The music video features Dhanush singing the song at AM studios, accompanied by Anirudh on a keyboard. Dhanush has stated that the choice of words allows it to be a very relatable song. The words have been described as "nonsensical" by some and an evocation of "Tamil street humour". While singing, Dhanush creates a tone of being drunk, when he repeatedly asks why she (refers to Shruti Haasan's character) hurt him. The song creates an imagery of an Indian boy who has gone through love failure. The words of the song are in a simple form of Tanglish, a mixture of Tamil and English. The composer added a crescendo to make the instrumentation become more layered. The instruments utilize the singing style of Tamil folk culture. He used the nadaswaram, shehnai, saxophone urumee and thavil drums, acoustic guitar, keyboards mixed with electronic synths and scratches. Composition Ī downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. The song was officially released after it was known to become popular after an accidental release on to the internet.
The Sound Engineer for this song is Siva Kumar S(Chief Audio Engineer), Panchathan Record Inn and AM Studios. The song is also called a 'Soup' song, where 'Soup' (as in 'crying in ') is a colloquial Tamil word which refers to young men experiencing depression after love failure in a love relationship. I just framed them into sentences and thats how I came up with the song." Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. In a party to The Times of India, Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Problems playing this file? See media help. "Why This Kolaveri Di" (leaked version), featuring vocals by Dhanush Following its huge success and nationwide popularity Dhanush, the singer of the original track was invited by then Prime Minister Manmohan Singh as a "Guest of Honour". Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving many hits in a short time. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. The song was officially released on 16 November 2011 and instantly became popular on social networking sites for its quirky " Tanglish" ( portmanteau word of Tamil and English) lyrics. It became one of the most streamed songs of all-time. The song is written and sung by Dhanush, and composed by Anirudh Ravichander. Why this murderous rage, Girl?) is a song from the soundtrack of the 2012 Tamil psychological thriller film, 3 starring Dhanush and Shruthi Hassan.
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